A few years ago, I hit a wall. Burned out, anxious, and waking up feeling more exhausted than when I went to bed—I started to question everything, especially my nightly habits. I had read about the importance of blue light, meditation, and magnesium, but no one ever told me how much my sleepwear mattered. It felt insignificant. It wasn’t.
What I discovered changed my nights—and my health.
Why Has Our Perception of Sleep Changed?
We’re living in the age of sleeplessness. From constant screen exposure to rising levels of anxiety, modern life has disrupted our natural sleep cycles. It’s no surprise that nearly 1 in 3 adults don’t get enough sleep, according to the Centers for Disease Control and Prevention (CDC). But more people are waking up—literally—to the science that sleep isn’t just a passive activity. It’s one of the most vital functions our body performs.
“Sleep is the single most effective thing we can do to reset our brain and body health each day,” says Dr. Matthew Walker, neuroscientist and author of Why We Sleep. “It affects everything from learning to immune function, and even longevity.”
Sleeping is…
Why Is Sleep So Vital for Your Health?
Research from the National Institutes of Health has made it clear: poor sleep is linked to nearly every major chronic disease—from depression to heart disease and even Alzheimer’s. Here's how deep sleep supports your health:
Cellular Recovery and Repair: During slow-wave sleep, your body ramps up tissue growth and muscle repair. Human Growth Hormone (HGH), which plays a crucial role in regeneration, is released primarily during sleep (PubMed).
Emotional Regulation: According to a study from UC Berkeley, sleep helps recalibrate the brain’s emotional centers, reducing reactivity and stabilizing mood.
Cognitive Enhancement: Sleep strengthens neural connections that form memories, supporting better learning and decision-making (Harvard Health).
Stronger Immunity: A 2022 study in Frontiers in Immunology showed that just one night of poor sleep can reduce immune cell activity by up to 70%.
But amid all this powerful science, one key question is often overlooked:
Could What You Wear to Bed Be Sabotaging Your Sleep?
Like many, I used to sleep in whatever was clean—sometimes even old gym clothes. But as I deepened my research, I discovered that temperature, skin contact, and breathability dramatically affect sleep quality. And this isn’t just anecdotal—it’s backed by science.
sleep
“Sleepwear plays a fundamental role in thermoregulation, which is directly linked to sleep onset and continuity,” explains Dr. Sophie Bostock, sleep scientist and TEDx speaker. “Overheating can fragment sleep, reduce time spent in deep stages, and even wake you without you realizing it.”
Why We Created Sleeping is…
That realization led to Sleeping is…, a brand born from my personal transformation and guided by science. We design intelligent sleepwear that does more than look good—it actively supports your sleep biology.
A new revolution in sleepwear
Here’s What Makes Our Pajamas Revolutionary:
Thermal Intelligence:
Our eucalyptus-based fabric is 8X more breathable than cotton and offers 50% better moisture management, helping prevent overheating and night sweats—a common disruptor of deep sleep (Textile Research Journal).
Softness Meets Science:
Our pajamas are 2X softer than cotton and naturally hypoallergenic. The fibers help support the skin’s microbiome and reduce friction that can impair skin regeneration overnight (NIH).
Durability with Purpose:
With a 10-year warranty and a nightly cost of just $0.32, it’s a wellness investment that pays for itself—both in savings and in better health.
Why “Sleeping is…” Is Different
We aren’t just a brand—we’re a wellness mission, grounded in collaboration with experts across sleep science, dermatology, and textile technology.
Sleeping is… pajamas
“There’s a revolution happening in functional fabrics,” says Dr. Barbara Olioso, a chemist and sustainability expert. “We’re now seeing materials that interact with the body—like botanical fibers that soothe the skin and regulate body temperature.”
We work closely with:
Dr. Raj Dasgupta, MD, board-certified in pulmonary and sleep medicine, who advises on our sleep science direction.
Textile engineer Markus Kessler, who leads testing and validation of our thermoregulating fabrics in certified labs.
Sustainability advisors from FSC®-certified forests in Austria, where our eucalyptus is harvested.
Why Sleepwear Is Your Next Wellness Upgrade
Ask yourself this: Would you run a marathon in jeans? Then why are you sleeping in clothes that don’t support your body’s most important recovery phase?
Sleepwear is no longer an afterthought. It’s a tool for restoration, just like your mattress, supplements, or meditation app. Investing in the right fabric can help you sleep deeper, wake up with better skin, and face your day with more energy.
And perhaps most importantly: It’s an act of self-love.
In Conclusion…
Sleeping is… was created because I believe better sleep isn’t a luxury—it’s a human need. And what we wear to bed matters more than we ever imagined. With every piece we create, we’re merging the wisdom of science with the comfort of nature—so you can wake up to the best version of yourself.
If you’ve tried everything else for better sleep, maybe it’s time to look at what’s touching your skin for eight hours every night.
Sleeping is… life.
So Better Sleep, Better Life.